iFocus Marketing
Branding Update
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Creative Brief
Objective: To refresh the brand identity to project a more professional image and appeal to mid-size to larger businesses, while maintaining the existing logo.
Goals:
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Enhance Professional Image: Update the brand's visual elements to convey professionalism and sophistication, aligning with the expectations of larger clients.
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Attract Larger Clients: Position iFocus Marketing as a strategic partner for mid-size to larger businesses seeking comprehensive creative and digital marketing solutions.
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Expand Service Offering: Highlight and emphasize expanded capabilities in creative and digital marketing services.
Restrictions: The existing logo must remain unchanged; however, colors and overall brand appearance can be updated to reflect a more upscale and contemporary aesthetic.
The Brand's Look Before
My Creative Approach
The updated brand identity for iFocus Marketing focused on a refined color palette and visual style to exude professionalism and appeal to larger clientele. By introducing modern design elements, such as sentence-case typography and sophisticated imagery, the brand now conveys trustworthiness. Emphasizing the expanded service offerings, including comprehensive creative and digital marketing solutions tailored for mid-size to larger businesses, helped update the brand's story. My creative approach ensures consistency across all platforms, reinforcing iFocus Marketing's commitment to delivering innovative and effective marketing strategies for its new target clientele.
Social Media
And More
