You Move Me
Digital Campaigns
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Creative Brief
Objective: The primary objective is to position You Move Me as the go-to moving company by increasing brand awareness and visibility across digital channels. This will be achieved through a combination of targeted SEO efforts, a refreshed social media presence, and an update to the overall brand identity to appeal to a broader audience.
Goals:
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Increase Online Visibility: Leverage SEO to improve the website’s ranking on key search terms related to moving services and moving companies.
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Boost Social Media Engagement: Strengthen brand presence across platforms (Instagram, Facebook, LinkedIn) through compelling content that encourages customer interaction and word-of-mouth referrals.
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Enhance Brand Identity: Update and refine the visual and messaging elements of the brand to ensure consistency and modern appeal across digital platforms.
Restrictions: Keeping the existing logo and colors, but able to update media and brand.
The Brand's Look Before
My Creative Approach
You move me looked very corporate and stock image heavy before I worked on their brand. I wanted to make moves seem more personal through visual storytelling. These digital campaigns convey a warm, friendly, and family-focused vibe that emphasizes the ease and fun of moving with You Move Me. Design style was going for was making something that is life altering, into a stress-free and positive experience that You Move Me strives to deliver. Focusing on making the moving process seem effortless and enjoyable, reinforcing the brand’s core message of "making change look easy."
Digital Brand Video
Using existed client videos and new. I added colors and tones to make the brand feel cohesive. I also recorded the audio myself and sued ai to make them a brand voice and character for this video.
Paid Digital Ads
Organic Social Media
And More
