about me.
I'm Jessie, a Art Director and designer living in Kansas City. Currently I am in-house working on one brand that I love to learn and grow my experience as a digital designer. Here I was able to create a component library in Figma to help streamline the digital process and create dynamic content.
Before that in January 2022, I was promoted to leading the design team at iFocus Marketing a local agency, where I oversaw the creation of print and digital marketing materials. I served as a Senior Graphic Designer before being promoted. I had the privilege of working on campaigns for platforms like Hulu and YouTube. I also took on the role of mentoring and onboarding new designers and interns, helping them grow within the company.
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My journey in design began at Washburn University, and I've since gained valuable experience at Global Connections, Grapevine Design and ARY, Inc., managing multiple brands and crafting various digital and print materials. With a strong skill set in Adobe Creative Cloud, Ai technologies, photography, video editing, and branding, I enjoy bringing creative visions to life and ensuring they align with strategic objectives.
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Certified in project management and digital marketing, I am committed to delivering innovative and impactful designs that not only meet client needs but exceed expectations in today's competitive market.
experience.
Sunlighten
Senior Designer
April 2025 - Present
Designs performance-driven, omni-channel assets (email, web, social, ads) with strong visual hierarchy and UX. Uses data insights to optimize for traffic, conversions, and brand awareness. Creates mobile-first designs for websites, apps, and landing pages. Drives creative storytelling through video, animation, and visual content. Ensures consistency and efficiency with templates, style guides, and streamlined processes. Collaborates cross-functionally and stay ahead of digital trends to fuel innovation and growth.
iFocus Marketing
Art Director
January 2022 - April 2025
Sr. Graphic Designer
May 2021 - January 2022
Build, lead and reviewed work of the design team in the production of all print and digital marketing material. Collaborated with account managers and sales departments in developing marketing plans, analyzing results, and identifying design opportunities. Created fresh, innovative work that translates complex ideas into compelling experiences for audiences.
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Produced designs such as; Hulu advertising, Youtube advertising, logos, landing pages, static and animated display ads and more. Implemented brand tracking, market trends, consumer need, and the competitive landscape. Onboarded and taught new designers and interns to the company.
Grapevine Designs
Sr. Graphic Designer
May 2017 - May 2021
Designed digital and print materials such as; direct mailers, magazine ads, emails and lading pages. Worked with creative team and with clients on design process and production. Consulted with marketing team to identify their graphics needs, budget constraints and deadlines for the project.
ARY, Inc
Graphic Designer & Brand Manager
April 2016 - May 2017
Managed four brands; VacMaster, Kapoosh, BobbleArt and StinkBoss. Developed videos and photographed for those brands. Created digital designs such as; web banners, emails and social media posts. Made print designs such as; flyers, product packaging, trade show promotions and more.
Global Connections
Graphic & Web Designer
April 2014 - April 2016
Made print and digital material such as banners, newsletters, brochures and billboards. Photographed at company events. Shot product and lifestyle photographs for the company’s websites and social media pages.
KC Connections
Graphic Design Intern
Summer 2013
Created event posters and promotional material for companies such as; Make a Wish, Bridal KC, DJ Ashton Martin and more.
Washburn University
Graphic Designer
August 2012 - November 2013
Worked at the university's student media and helped design and layout the KAW 2013 Yearbook.