DJ Maestro
New Target Market
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Creative Brief
Objective: Brand Awareness
Goals: DJ Maestro sought to expand their market by targeting same-sex couples. This exciting project involved creating display ads, social ads, YouTube ads, and swag materials to attract this newly inclusive audience. The aim was to highlight DJ Maestro’s welcoming and fun atmosphere, exceptional DJ and live music services, and engaging photobooth experiences. By showcasing great photography and a vibrant brand image, we captured the essence of DJ Maestro’s commitment to providing joyful and memorable events for all clients.
My Creative Approach
I wanted to take the concept of being inclusive and keep the design funky and fresh. By staying within the brand guidelines we were able to find imagery that portrays love in all variations. We were able to manipulate a photoshoot they had done for brides and make them look like they were a couple instead of just multiple brides posing together. We were also able to tell a story through retro fonts and tones that appeals to design trends. Last, we made some swag materials and a video showcasing all they have to offer. Not only are you getting a DJ service you are getting an experiece.
Social Media
