Carver Tub & Bath
Full Rebrand
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Objectives
Ownable: In moving away from emulating the classic Chevrolet font with an original design, Carver can better own the recognition, reputation and memory of their brand.
Greater Understanding: Opt for clean, modern typography that enhances readability and reflects our commitment to quality. Adding "tub and bath", or just leaving "Carver" stand alone, adds an element of elegance to the brand.
Minimalist Design: Embrace simplicity in the logo to convey a sense of calm and relaxation. The design should be uncluttered and straightforward, focusing on what makes Carver Tubs unique. By sticking with black and white as a color scheme it is timeless and sophisticated, allowing the logo to resonate with a wide audience.
Competitor Analysis
Results
Overly Complex Designs: Competitors like Vintage Tub and Bath, Bath Fitter and Neenan have logos that can appear dated. A clean, modern look will set Carver Tubs apart.
Color Overload: Brands like Laurel Mountain and Malibu Home use various colors that can detract from a luxury image. Sticking to a black and white palette will enhance the sophistication of the identity.
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Generic Typography: Kohler, Woodbridge and Ferguson utilize standard, unmemorable fonts. A unique typeface will differentiate us while maintaining professionalism.
Before and After
