Durrie Vision
EyeMessage Campaign
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Creative Brief
Objective: Drive profitability through a compelling marketing campaign.
Goals: Develop a trendy and visually striking campaign with an augmented social media budget. Understand the target demographic thoroughly to maximize effectiveness, considering current economic conditions while pushing innovative boundaries.
My Creative Approach
Craft an innovative campaign that captivates the target market with cutting-edge visuals and engaging content. Utilize detailed market research to tailor messaging and design to resonate deeply with the audience. Balance bold creativity with sensitivity to economic trends to ensure relevance and impact, leveraging increased social media investment to maximize reach and engagement.
Social Media
Campaign Takeaways
We learned early on that the posts performing better were the bright colors such as the lime and blue instead of the navy or white options. We pivoted to animated text messages instead of static which increased engagement. Overall, the client was very happy with the results that resulted in a large increase of website traffic and social veiws.