Blue Heating & Cooling

Objective: Problem Solving Campaign

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Goals: During the summer, many customers only consider HVAC services when their systems break down, making lead generation challenging. To address this, Blue Heating and Cooling HVAC aims to proactively attract potential clients by emphasizing the importance of preventative maintenance and early system upgrades. The marketing campaign will leverage local expertise to build trust and highlight the unique benefits of choosing a community-focused service provider. The campaign will include a comprehensive approach with a dedicated landing page, an engaging drip email series, and targeted social and display ads. The primary goal is to increase form fills on the landing page, thereby generating quality leads and driving conversions. The messaging will focus on the convenience, cost savings, and comfort of maintaining a well-functioning HVAC system before issues arise, ensuring a cool and worry-free summer for all customers.