Goodwill

Back to School Campaign

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Creative Brief

Objective: Launch a vibrant Back to School marketing campaign targeting a younger demographic interested in sustainability and second-hand clothing.

Goals: Create a visually appealing and animated design that captivates tweens to young adults, enhancing brand awareness during the back-to-school season.

My Creative Approach

The Back to School campaign for Goodwill will feature a dynamic and fresh animated design aimed at engaging a youthful audience passionate about sustainability and affordable fashion. The creative concept will leverage vibrant colors, playful animations, and compelling messaging to highlight Goodwill's unique offerings of stylish and eco-friendly clothing options. By focusing on digital platforms and social media channels, the campaign will amplify brand visibility among the target demographic, fostering a positive association with Goodwill as a go-to destination for trendy and sustainable back-to-school shopping.

Step One

I created a print flyer to get the general colors and art visualization nailed down. Once we got this approved by coorporate Goodwill we were able to animate and create a large social media campaign for them.

What's Next?

After we made the initial video animation for Youtube and Hulu advertising we wanted to make sure that we made visuals to fit all screen sizes.